Everyone is treated like "someone" at the SLS in Beverly Hills. The red carpet was out the entire time I stayed there and I was welcomed with warmth and a smile by every single member of the hotel staff... I'd recommend this hotel in a heartbeat if you're looking for a posh and pleasant place to stay in LA!
I stay in hotels over 100 nights a year and this is one of the few hotels that I would ever say has nailed it from beginning to end. Small things matter when it comes to providing excellent customer service and the SLS staff delivers.